19 Jul 22

What is News?

Posted in Media · News · Press · Public Relations by at 06:07 No Comments on What is News?

Sometimes the biggest challenge a an organization faces is understanding (or more likely helping their colleagues and clients to understand) just what is news… thus, what makes a story newsworthy. Is the annual fundraising event for a nonprofit, news? If the story is carried by the media, is it generally considered more of an announcement […]

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05 Jul 22

Understanding Types of Media

Posted in Advertising · Education · Media · News · Public Relations · Social Media by at 06:07 No Comments on Understanding Types of Media

When embarking on a Media Relations Strategy, this St. Louis PR Firm says you need to understand the different types of media available, how they’re perceived and the cost of each option. We believe it takes a mixture of multiple messages in multiple medias to effectively formulate your brand. So, let’s get started… Media, in […]

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14 Jun 22

The State of Public Relations by St. Louis Public Relations Firm

Posted in Media · News · Pitching Media · Press · Public Relations by at 02:06 No Comments on The State of Public Relations by St. Louis Public Relations Firm

Chemistry PR and Multimedia, a St. Louis Public Relations Firm, attests that the Public Relations and communications industry is changing faster than ever. As an industry, we must understand our past to prepare for what’s coming. That change is now happening at lightning speed. Let’s dive in… For the last hundred years, since the rise […]

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22 Apr 21

Using Video to Make Events Better

Posted in Branding Strategies · Events · Grand Opening · Public Relations · Video by at 10:04 No Comments on Using Video to Make Events Better

Video has become a key part of events both live and virtual. Video is an excellent tool for marketing an event before it happens, capturing the event as it happens and keeping the buzz going long after the event is over. How can businesses and nonprofit organizations use video to make events better? Check out […]

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01 Dec 20

Make Shopping Small The Big Deal for 2020!

Posted in Advertising · Branding Strategies · Public Relations · Shop Small by at 10:12 No Comments on Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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16 Jun 20

Fundraising Goes Virtual: 8 Tips for Doing it Well

Posted in Branding Strategies · Events · Non-Profit by at 09:06 No Comments on Fundraising Goes Virtual: 8 Tips for Doing it Well

In the wake of the corona virus pandemic, nearly all business and nonprofit related events—trade shows, conferences, educational forums, workshops, exhibitions, fundraisers—have been canceled, postponed, or turned into online virtual events.  For the non-profit organization, fundraising events are the lifeblood of sustainability and are essential to advance your mission. Gathering with a large group of […]

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27 May 20

8 Tips for Video Conferencing Success

Posted in Communications · Media · Video by at 08:05 No Comments on 8 Tips for Video Conferencing Success

Even as shelter-in-place and stay-at-home orders begin to ease across the country, many companies are extending their remote, work from home (WFH) policies through and beyond the summer—some indefinitely.  While we may be accustomed to video conferencing, we understand a lot of business owners and non-profit organizations may not be. Whether you are the host, […]

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20 May 20

Employee Engagement More Essential Than Ever

Posted in Awareness · Communications · New Hires · Public Relations by at 09:05 No Comments on Employee Engagement More Essential Than Ever

High levels of employee engagement promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value, according to SHRM (the Society for Human Resource Management).  The term employee engagement relates to the emotional commitment the employee has to the organization and its goals, and their motivation to put in discretionary effort into […]

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