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UBER’s Publicity Antics: A Great Case Study for Earned Public Relations

What started in 2009 as an App used to order Black Car services in a small handful of metropolitan cities has become a logistical golden child around the globe. Today the Uber App represents a flexible income opportunity for drivers, a fun, new, loaded with extras, option for riders, and a tool that claims to […]

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Strength in Numbers…

As is the case with numerous other species, humans have known for thousands of years that there is strength in numbers.  In almost every society, everyone who is old enough to contribute, has a role that benefits the overall well-being of the tribe.  The most successful civilizations are those who have recognized the long-term benefits […]

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Press Conference & Vigil for Change…

In an attempt to shed light on hit and run accidents in St. Louis, and specifically two hit and run accidents that have occurred on South Broadway in St. Louis just south of Busch Stadium, Chemistry Multimedia organized a press conference and candlelight vigil on July 28th with the families of two of the victims – this […]

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Every Life Matters!

At Chemistry Multimedia, we recognize the inherent value of non-profit organizations and the meaningful contributions they make to society. In an effort to further their good work and be a part of the solution, we have recently focused some of our time and effort to assist No Kill Glynn County. Born out of high kill […]

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5 Tips to Holding a Great Press Conference

When planning a Press Conference, public announcement or any media event, it is imperative to consider even the smallest of details to ensure proper coverage of your event. The optics of setting up your event is important! This is the way it will be viewed by the media and members of the general public. Therefore, […]

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Honor, Dedication and Independence…

Through the R.I.S.E. (Restoring Independence Supporting Empowerment) Program, The Gary Sinise Foundation lends a hand to some of America’s most critically wounded heroes. One of the ways the Foundation accomplishes this is through the building of specially adapted custom Smart Homes for veterans and their families.  Last week, groundbreaking ceremonies for two such homes were held in […]

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Three Media Training Mistakes to Avoid…

Media training is invaluable to any spokesperson, on any issue, in any setting. That is, as long as it’s done right. Done incorrectly, it can damage the ability of your representative to communicate effectively and could harm the organization. Here are three common mistakes: Mistake 1: Too many messages. This is confusing for the inexperienced […]

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Do You Copy?

The methods of communication have changed significantly in my lifetime.  As a kid, I talked on the phone in the room where it was affixed to the wall.  Technology advanced, allowing the phone to conveniently sit on the end table. During my teen years, the longest phone cord available was a must to allow for […]

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Camera for Kids WINNER Presented with Sony DSLR…

Reese Washington, a student at Busch Middle School in St. Louis City, has been named the winner of the Camera for Kids Photo Contest. Chris Kuban, Chemistry Multimedia’s founder officially presented Reese with the prize of a Sony A3000 digital camera, which is sure to serve her well as she pursues her hobby of photography. […]

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Crisis Management – Don’t Duck and Run!

The proactive management of a crisis or controversial situation can make or break any brand. In this virtual age, it is more important than ever to have a solid plan in place to address scenarios that have the potential to not only mar your credibility and reputation, but completely dismantle your legacy. Companies and individuals […]

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