Blog

09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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25 Jun 20

The How and Why of Repurposing Content

Posted in Advertising · Branding Strategies · Content · Media · Social Media by at 10:06 No Comments on The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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16 Jun 20

Fundraising Goes Virtual: 8 Tips for Doing it Well

Posted in Branding Strategies · Events · Non-Profit by at 09:06 No Comments on Fundraising Goes Virtual: 8 Tips for Doing it Well

In the wake of the corona virus pandemic, nearly all business and nonprofit related events—trade shows, conferences, educational forums, workshops, exhibitions, fundraisers—have been canceled, postponed, or turned into online virtual events.  For the non-profit organization, fundraising events are the lifeblood of sustainability and are essential to advance your mission. Gathering with a large group of […]

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27 May 20

8 Tips for Video Conferencing Success

Posted in Communications · Media · Video by at 08:05 No Comments on 8 Tips for Video Conferencing Success

Even as shelter-in-place and stay-at-home orders begin to ease across the country, many companies are extending their remote, work from home (WFH) policies through and beyond the summer—some indefinitely.  While we may be accustomed to video conferencing, we understand a lot of business owners and non-profit organizations may not be. Whether you are the host, […]

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20 May 20

Employee Engagement More Essential Than Ever

Posted in Awareness · Communications · New Hires · Public Relations by at 09:05 No Comments on Employee Engagement More Essential Than Ever

High levels of employee engagement promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value, according to SHRM (the Society for Human Resource Management).  The term employee engagement relates to the emotional commitment the employee has to the organization and its goals, and their motivation to put in discretionary effort into […]

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08 May 20

Business After COVID: Reopening and Recovery after the Pandemic

Posted in Branding Strategies · Communications · Crisis Communication · Public Relations by at 06:05 No Comments on Business After COVID: Reopening and Recovery after the Pandemic

States and local cities are beginning to lift stay-at-home orders, and businesses are feeling the need to get back to normal – the new normal. Reopening in what appears to be the aftermath of this global pandemic won’t be as simple as opening the doors and turning on the lights. The excitement of getting back to normal […]

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08 Apr 20

Small Businesses Need PR

Posted in Branding Strategies · Press · Public Relations · Uncategorized by at 09:04 No Comments on Small Businesses Need PR

For many small businesses, PR is not typically top of mind, but it should be. Public relations agencies have an arsenal of tools unique to them that, when used effectively, produces serious brand recognition and audience reach that everyday advertising just can’t match. PR can cover everything from interviews with members of the media to branding, promotions, leadership […]

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25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

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04 Mar 20

The PR Landscape for 2020

Posted in Media · Personal Story · Press · Public Relations by at 09:03 No Comments on The PR Landscape for 2020

In the last decade, PR was among the most dramatically evolving industries. Communication platforms are changing the way corporations, nonprofits, and small businesses dialog with their audiences. Branding is more visual and interactive and runs deep into the heart and culture of most organizational models. While some public relations trends will continue as the previous year, there […]

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19 Feb 20

Top Trends in Social Communications

Posted in Branding Strategies · Campaign · Communications · Content by at 08:02 No Comments on Top Trends in Social Communications

Predictions are bountiful this time of year. With so many viewpoints, social communicators can be left scratching their heads wondering which ones are ‘most likely to succeed’. The answer?  It depends.  Communication strategies are like fingerprints—no two are identical. As a result, the trends, tactics and target audiences that apply to one strategy may not be […]

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