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01 Dec 20

Make Shopping Small The Big Deal for 2020!

Posted in Advertising · Branding Strategies · Public Relations · Shop Small by at 10:12 No Comments on Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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17 Nov 20

Taking the Lead – Virtually!

Posted in Audio · Communications · Media · Milestones · Podcast · Public Relations · Social Media by at 04:11 No Comments on Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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25 Jun 20

The How and Why of Repurposing Content

Posted in Advertising · Branding Strategies · Content · Media · Social Media by at 10:06 No Comments on The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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16 Jun 20

Fundraising Goes Virtual: 8 Tips for Doing it Well

Posted in Branding Strategies · Events · Non-Profit by at 09:06 No Comments on Fundraising Goes Virtual: 8 Tips for Doing it Well

In the wake of the corona virus pandemic, nearly all business and nonprofit related events—trade shows, conferences, educational forums, workshops, exhibitions, fundraisers—have been canceled, postponed, or turned into online virtual events.  For the non-profit organization, fundraising events are the lifeblood of sustainability and are essential to advance your mission. Gathering with a large group of […]

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27 May 20

8 Tips for Video Conferencing Success

Posted in Communications · Media · Video by at 08:05 No Comments on 8 Tips for Video Conferencing Success

Even as shelter-in-place and stay-at-home orders begin to ease across the country, many companies are extending their remote, work from home (WFH) policies through and beyond the summer—some indefinitely.  While we may be accustomed to video conferencing, we understand a lot of business owners and non-profit organizations may not be. Whether you are the host, […]

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20 May 20

Employee Engagement More Essential Than Ever

Posted in Awareness · Communications · New Hires · Public Relations by at 09:05 No Comments on Employee Engagement More Essential Than Ever

High levels of employee engagement promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value, according to SHRM (the Society for Human Resource Management).  The term employee engagement relates to the emotional commitment the employee has to the organization and its goals, and their motivation to put in discretionary effort into […]

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08 May 20

Business After COVID: Reopening and Recovery after the Pandemic

Posted in Branding Strategies · Communications · Crisis Communication · Public Relations by at 06:05 No Comments on Business After COVID: Reopening and Recovery after the Pandemic

States and local cities are beginning to lift stay-at-home orders, and businesses are feeling the need to get back to normal – the new normal. Reopening in what appears to be the aftermath of this global pandemic won’t be as simple as opening the doors and turning on the lights. The excitement of getting back to normal […]

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08 Apr 20

Small Businesses Need PR

Posted in Branding Strategies · Press · Public Relations · Uncategorized by at 09:04 No Comments on Small Businesses Need PR

For many small businesses, PR is not typically top of mind, but it should be. Public relations agencies have an arsenal of tools unique to them that, when used effectively, produces serious brand recognition and audience reach that everyday advertising just can’t match. PR can cover everything from interviews with members of the media to branding, promotions, leadership […]

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