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30 Oct 18

CEO Media Interview Mistake #1

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:10 No Comments on CEO Media Interview Mistake #1

Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

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23 Oct 18

5 Things to Consider During a Crisis Event

Posted in Communications · Crisis Communication · Public Relations by at 10:10 No Comments on 5 Things to Consider During a Crisis Event

The chance that a nation, an organization or a community will face a crisis event is practically guaranteed. Every crisis event is unique and so is the size and magnitude of each one. The crisis will affect people, their communities and very likely the companies they work for. Corporate crisis events can impact individual and […]

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09 Oct 18

Three Reasons to Celebrate National Disability Employment Awareness Month

Posted in Awareness · Events by at 03:10 No Comments on Three Reasons to Celebrate National Disability Employment Awareness Month

The National Disability Employment Awareness Month observance has been celebrating inclusion for more than 70 years. October is set aside as the month to recognize and celebrate. More than an idea to simply observe an idea for a month, NDEAM is a celebration. The Americans with Disabilities Act is an integral part of the celebration […]

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25 Sep 18

Free Press – NOT The Enemy Of The People

Posted in Media · Press · Public Relations by at 09:09 No Comments on Free Press – NOT The Enemy Of The People

Media and press have never been more villainized and attacked in the United States than they are right now. Throughout the history of the press, there have been seasons when the media has been respected, even held in high esteem. The free press has been dubbed the fourth estate, meaning the fourth group to balance […]

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18 Sep 18

Lifelong Learning: Not just an option, it’s a Must!

Posted in Education · Learning by at 09:09 No Comments on Lifelong Learning: Not just an option, it’s a Must!

Being a lifelong learner is crucial to not only today’s business world and job market but to living a fulfilling life. The benefits of committing to a life of learning can span every area of life. Work and business, family and relationships, even health and well-being are positively affected by learning.  Learning looks different in […]

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10 Sep 18

Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Posted in Branding Strategies · Guest Blogs · Public Relations by at 09:09 No Comments on Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Note from the Chemistry PR and Multimedia founder and managing consultant, Chris Kuban: There are a number of professionals in the PR industry I am honored to tip my hat to. Jim Bianchi is one of those professionals. He is respected in the communication field and in his community. I am honored to invite him […]

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27 Aug 18

Crisis Communication Plan. Don’t Do Business Without It!

Posted in Public Relations by at 12:08 No Comments on Crisis Communication Plan. Don’t Do Business Without It!

Every organization is subject to crisis situations, regardless of size or industry. Bigger companies are often bigger targets, but when a crisis happens it will impact the organization regardless of size. When crisis strikes, the organization must know how to communicate with stakeholders, internal personnel, and the public. It’s important to know what information to […]

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21 Aug 18

Reasons to Consider Local Media for Branding

Posted in Advertising · Branding Strategies · Media · Pitching Media · Strategies by at 12:08 No Comments on Reasons to Consider Local Media for Branding

Businesses of all sizes and shapes can benefit from local media for boosting branding efforts and creating a lasting impact in the towns where business owners and managers live and work. New businesses gain local brand recognition they need while existing businesses benefit from local media attention as they strive to stay top of mind […]

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14 Aug 18

Dancing through Diversity: The complicated journey toward inclusion

Posted in Public Relations · Quote · Strategies · Uncategorized by at 12:08 No Comments on Dancing through Diversity: The complicated journey toward inclusion

Diversity is an important part of the new workforce and society as a whole. The upsurge in the need for corporate social responsibility is undeniable. Consumers, as well as employees, are becoming more choosy about who they do business with, preferring an ethical company to one of greed. People in both categories are also thinking […]

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07 Aug 18

Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Posted in Branding Strategies · Non-Profit · Strategies · Uncategorized by at 12:08 No Comments on Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Whether launching a new non-profit organization or running headlong in the direction of rebranding your current one, vision is at the very heart of what you do. How that vision is communicated will often dictate the success of the organization. For this blog post, you may see me using the terms vision and message interchangeably.  […]

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