Branding Strategies

08 Apr 20

Small Businesses Need PR

Posted in Branding Strategies · Press · Public Relations · Uncategorized by at 09:04 No Comments on Small Businesses Need PR

For many small businesses, PR is not typically top of mind, but it should be. Public relations agencies have an arsenal of tools unique to them that, when used effectively, produces serious brand recognition and audience reach that everyday advertising just can’t match. PR can cover everything from interviews with members of the media to branding, promotions, leadership […]

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25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

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19 Feb 20

Top Trends in Social Communications

Posted in Branding Strategies · Campaign · Communications · Content by at 08:02 No Comments on Top Trends in Social Communications

Predictions are bountiful this time of year. With so many viewpoints, social communicators can be left scratching their heads wondering which ones are ‘most likely to succeed’. The answer?  It depends.  Communication strategies are like fingerprints—no two are identical. As a result, the trends, tactics and target audiences that apply to one strategy may not be […]

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08 Aug 19

Chemistry PR – Best Work & Studio Space in St. Louis!

Posted in Branding Strategies · Grand Opening · Video by at 08:08 No Comments on Chemistry PR – Best Work & Studio Space in St. Louis!

Nothing evokes creativity like a cool and creative workspace!  At 1900 Wyoming in Benton Park, that is exactly what Chemistry PR and Multimedia had in mind when the remodeling project began. (Photos by Karl Lund) Chemistry PR and Multimedia is on the grow. We needed to move out of the home office space and relocate to […]

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13 Feb 19

4 Reasons Your Core Values Will Win More Business

Posted in Branding Strategies by at 10:02 No Comments on 4 Reasons Your Core Values Will Win More Business

Core values are the principles that guide one’s beliefs and decisions, dictate behaviors, and that help differentiate right and wrong. There are several core values, just check out this list of 39  Psychology Today pushed out a few months ago. A handful of these stand out for individuals and businesses as most important and impactful both […]

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04 Dec 18

Business Networking Yesterday and Today

Posted in Awareness · Branding Strategies · Events · Guest Blogs · Uncategorized by at 09:12 No Comments on Business Networking Yesterday and Today

Networking is an important part of developing business and professional relationships. How has networking changed over the years? Take a look at business networking yesterday and today.    Yesterday Does this sound familiar at all? “The way a person developed trust was by how they (and in business then it was mostly men) act. A […]

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20 Nov 18

Kick Your PR Marketing Up a Notch During the Holidays

Posted in Branding Strategies · Pitching Media · Public Relations by at 04:11 No Comments on Kick Your PR Marketing Up a Notch During the Holidays

This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]

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10 Sep 18

Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Posted in Branding Strategies · Guest Blogs · Public Relations by at 09:09 No Comments on Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Note from the Chemistry PR and Multimedia founder and managing consultant, Chris Kuban: There are a number of professionals in the PR industry I am honored to tip my hat to. Jim Bianchi is one of those professionals. He is respected in the communication field and in his community. I am honored to invite him […]

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21 Aug 18

Reasons to Consider Local Media for Branding

Posted in Advertising · Branding Strategies · Media · Pitching Media · Strategies by at 12:08 No Comments on Reasons to Consider Local Media for Branding

Businesses of all sizes and shapes can benefit from local media for boosting branding efforts and creating a lasting impact in the towns where business owners and managers live and work. New businesses gain local brand recognition they need while existing businesses benefit from local media attention as they strive to stay top of mind […]

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07 Aug 18

Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Posted in Branding Strategies · Non-Profit · Strategies · Uncategorized by at 12:08 No Comments on Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Whether launching a new non-profit organization or running headlong in the direction of rebranding your current one, vision is at the very heart of what you do. How that vision is communicated will often dictate the success of the organization. For this blog post, you may see me using the terms vision and message interchangeably.  […]

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