Communications

30 Nov 22

Spokespeople Need Ongoing Media Training

Posted in Communications · Crisis Communication · Media · Media Training · Pitching Media · Public Relations by at 08:11 No Comments on Spokespeople Need Ongoing Media Training

When choosing a spokesperson for your organization, media training is invaluable, regardless of your role, the issue being addressed, or the setting of potential interviews that may take place. Even more critical for leadership, whose job plays out behind the scenes is the responsibility to prepare the spokesperson for interviews. If a CEO conducts all […]

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20 Oct 22

The Importance of Interview Settings

Posted in Communications · Interviews · Media Tips · Media Training · Strategies by at 10:10 No Comments on The Importance of Interview Settings

It’s equally important to understand the optics of interview settings when conducting an interview or media appearance. This blog is in follow-up to a previous blog on Types of Media Interviews.  It helps to know ahead of time the type of interview be conducted and setting. For example, a talk show will most likely involve […]

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12 Oct 21

Chemistry PR and Multimedia Launches Medical Marijuana Educational Video Series

Posted in Branding Strategies · Campaign · Communications · Education · Public Relations · Testimonials · Video by at 03:10 No Comments on Chemistry PR and Multimedia Launches Medical Marijuana Educational Video Series

With nearly 14,000 patients and 1,450 positive Google Reviews and an A-rating with the Better Business Bureau, the medical group at 420ID.com has hired Chemistry PR and Multimedia to help tell impactful stories of how Medical Marijuana has had a positive impact on the citizens of Missouri. With our help, our client recently launched 420ID […]

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17 Nov 20

Taking the Lead – Virtually!

Posted in Audio · Communications · Media · Milestones · Podcast · Public Relations · Social Media by at 04:11 No Comments on Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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27 May 20

8 Tips for Video Conferencing Success

Posted in Communications · Media · Video by at 08:05 No Comments on 8 Tips for Video Conferencing Success

Even as shelter-in-place and stay-at-home orders begin to ease across the country, many companies are extending their remote, work from home (WFH) policies through and beyond the summer—some indefinitely.  While we may be accustomed to video conferencing, we understand a lot of business owners and non-profit organizations may not be. Whether you are the host, […]

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20 May 20

Employee Engagement More Essential Than Ever

Posted in Awareness · Communications · New Hires · Public Relations by at 09:05 No Comments on Employee Engagement More Essential Than Ever

High levels of employee engagement promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value, according to SHRM (the Society for Human Resource Management).  The term employee engagement relates to the emotional commitment the employee has to the organization and its goals, and their motivation to put in discretionary effort into […]

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08 May 20

Business After COVID: Reopening and Recovery after the Pandemic

Posted in Branding Strategies · Communications · Crisis Communication · Public Relations by at 06:05 No Comments on Business After COVID: Reopening and Recovery after the Pandemic

States and local cities are beginning to lift stay-at-home orders, and businesses are feeling the need to get back to normal – the new normal. Reopening in what appears to be the aftermath of this global pandemic won’t be as simple as opening the doors and turning on the lights. The excitement of getting back to normal […]

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25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

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