Personal Story

03 Apr 18

Ideas for getting your small business noticed

Posted in Advertising · Branding Strategies · Non-Profit · Personal Story · Pitching Media by at 09:04 No Comments on Ideas for getting your small business noticed

It’s Small Business Week 2018!  There are millions of small businesses in America today, and that is good reason to celebrate with a whole week dedicated to them. Why do I feel so strongly about small business?  Because I am one of them.  In my specific industry one of the most common problems I hear […]

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17 Jan 18

Co-Working Space is Changing Business for Good!

Posted in Personal Story · Uncategorized by at 01:01 No Comments on Co-Working Space is Changing Business for Good!

Do you want another cool tool to boost productivity and a whole lot more? Then, use Co-Working space!  You read that right, co-working space.  In less than 5 years the use of and the demand for co-working space has grown quickly. And, for good reason. Stuffy private offices and isolating cubicles and workstations are on the […]

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23 Dec 17

All I want for Christmas is your Old Typewriter!

Posted in Media · Personal Story · Tribute by at 01:12 No Comments on All I want for Christmas is your Old Typewriter!

This may surprise you – I am a Typewriter and Old Camera Collector!  I have always been fascinated by journalism and communications.  That is probably why I chose Public Relations as a career path. All aspects of communications interest me, even the theoretical aspects. I love typewriters! And, I love old cameras!  I do have […]

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26 Sep 17

Advice for PR Students! Certification vs. College Degree?

Posted in Branding Strategies · Personal Story · Strategies by at 12:09 No Comments on Advice for PR Students! Certification vs. College Degree?

Learning, implementing and evaluating the fundamental principles of Public Relations takes years of trial and error, as well as a constant eagerness to always strive to become more proficient in our industry.  Recently, after a speech to PR Students at Missouri Baptist University and a personal request for advice from a friend wanting to get […]

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05 Sep 17

The Art of Communication…

Posted in Media · Personal Story by at 12:09 No Comments on The Art of Communication…

When communication imitates art or the art of communication imitates work, I believe it is essential that we embrace the evolution of the PR industry and always think outside the box. But, we must look backward to see where we’ve been in order to comprehend where we’re possibly going. Several months ago, I brought home […]

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30 Aug 17

I LOVE Southwest Airlines!

Posted in Branding Strategies · Personal Story by at 11:08 No Comments on I LOVE Southwest Airlines!

Yes, I say it over and over again… “I LOVE Southwest Airlines!” As an A+ Preferred business traveler producing media events around country each month, I have come to rely on the ease of travel and ability to change flights at any time, extraordinary customer service and free luggage! But, beyond that, I’m writing this post […]

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02 Jun 17

Lessons from the Perfect Pitch Panel

Posted in Events · Focus Groups · Media · Personal Story · Pitching Media · Social Media · Strategies · Testimonials by at 10:06 No Comments on Lessons from the Perfect Pitch Panel

On May 17, PRSA St. Louis hosted a panel of media practitioners and experts on “The Perfect Pitch” – how to pitch a story to the news media. Emceed by Chris Kuban, founder of and managing consultant at Chemistry PR & Multimedia, the panel included Jennifer Feldman, content producer at CNN’s New York City bureau; […]

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08 Mar 17

Bree & Naomi are Creating Music!

Posted in Campaign · Media · Personal Story · Social Media · Video by at 03:03 No Comments on Bree & Naomi are Creating Music!

Let me just start by saying “I love what I do”.  That is, on most days I love what I do, especially today!  The reason is because today we are launching a “Patreon” campaign titled: Bree & Naomi are Creating Music! Patreon, for those who are unfamiliar, is an online organization that helps artists to self-fund their […]

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14 Nov 16

8 Tips for Developing Relationships with Journalists

Posted in Media · Personal Story · Social Media · Strategies by at 12:11 No Comments on 8 Tips for Developing Relationships with Journalists

In public relations, it might be obvious why it is important to form good relationships with journalists. It’s simple, the relationship is valuable on many levels. The art of building the relationship, however, does require a tremendous amount of effort, time, and patience, as well as  persistence in many cases. The key to the building […]

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20 Sep 16

How to Write a Great Press Release!

Posted in Events · Personal Story · Quote · Social Media · Strategies by at 08:09 No Comments on How to Write a Great Press Release!

There are a number of essential tools of the trade in Public Relations. Few are as essential as a great press release! The main purpose of a press release is to present a short, compelling story to a number of media outlets in order to elicit interest in the story – enough interest to feature […]

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