Public Relations


Chemistry PR & Multimedia Founder Chris Kuban Embarks on U.S. Navy Adventure Ahead of His 50th Birthday

At Chemistry PR & Multimedia, we celebrate milestones, and this week, our Founder and CEO, Chris Kuban, will embark on a truly unique experience that combines personal ambition and professional achievement. Just days before his 50th birthday, Chris will join the U.S. Navy’s exclusive Embark Program, taking him on an inspiring journey to witness naval [...]

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4 Tips for Ethical Marketing

Why is Ethical Marketing needed?  As a firm that specializes in media relations and crisis communication, the team here at Chemistry PR & Multimedia helps clients deal with ethical issues on a regular basis. In many cases, we are called on when an alleged wrongdoing needs to be publicly addressed or when a company expects […]

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Spokespeople Need Ongoing Media Training

When choosing a spokesperson for your organization, media training is invaluable, regardless of your role, the issue being addressed, or the setting of potential interviews that may take place. Even more critical for leadership, whose job plays out behind the scenes is the responsibility to prepare the spokesperson for interviews. If a CEO conducts all […]

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#ShopSmall Includes PR Firms & Video Production Companies Like Chemistry PR and Multimedia

#ShopSmall is the not just a cool seasonal hashtag and a buzzword for Small Business Saturday.  It is a call to support your community and the small businesses that make it great! Are you a gift giver? Do you enjoy discovering new and not so new businesses in your community? This is your day to […]

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Message Mapping Strategy Session

Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media.  To give context on developing message maps, I was in graduate school studying public relations at […]

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Types of Media Interviews

By understanding the types of media interviews before you commit to one, you can help build trust with specific audiences, as well as develop your personal brand. Achieving both these goals can have a tremendously positive impact for personally and professionally. If you are new to media relations or just interested in finding ways to […]

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St. Louis PR Agency Grows TikTok Following

Chemistry PR & Multimedia, a St. Louis PR Agency Grows TikTok Following because they believe in practicing what we preach! We were founded on the premise that effective PR uses a mixture of marketing and communication channels – including all that social media has to offer. In that spirit, Chemistry PR has joined on TikTok! […]

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What is News?

Sometimes the biggest challenge a an organization faces is understanding (or more likely helping their colleagues and clients to understand) just what is news… thus, what makes a story newsworthy. Is the annual fundraising event for a nonprofit, news? If the story is carried by the media, is it generally considered more of an announcement […]

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Understanding Types of Media

When embarking on a Media Relations Strategy, this St. Louis PR Firm says you need to understand the different types of media available, how they’re perceived and the cost of each option. We believe it takes a mixture of multiple messages in multiple medias to effectively formulate your brand. So, let’s get started… Media, in […]

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The State of Public Relations by St. Louis Public Relations Firm

Chemistry PR and Multimedia, a St. Louis Public Relations Firm, attests that the Public Relations and communications industry is changing faster than ever. As an industry, we must understand our past to prepare for what’s coming. That change is now happening at lightning speed. Let’s dive in… For the last hundred years, since the rise […]

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