Social Media

05 Jul 22

Understanding Types of Media

Posted in Advertising · Education · Media · News · Public Relations · Social Media by at 06:07 No Comments on Understanding Types of Media

When embarking on a Media Relations Strategy, this St. Louis PR Firm says you need to understand the different types of media available, how they’re perceived and the cost of each option. We believe it takes a mixture of multiple messages in multiple medias to effectively formulate your brand. So, let’s get started… Media, in […]

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12 Jul 21

Social Media Free Speech or Defamation?

Posted in Crisis Communication · Defamation · Media · Personal Story · Public Relations · Social Media by at 11:07 No Comments on Social Media Free Speech or Defamation?

While anxiously waiting in a Jury Pool of 24 last month at the US District Courthouse in downtown St. Louis, I learned that I was going to take part in a social media free speech or defamation case between Steak ’n Shake vs. Melissa White, a former server and cook. The crux of the civil […]

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17 Nov 20

Taking the Lead – Virtually!

Posted in Audio · Communications · Media · Milestones · Podcast · Public Relations · Social Media by at 04:11 No Comments on Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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25 Jun 20

The How and Why of Repurposing Content

Posted in Advertising · Branding Strategies · Content · Media · Social Media by at 10:06 No Comments on The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

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18 Jul 18

Launching Focus Marines Foundation Video Series…

Posted in Events · Media · Non-Profit · Public Relations · Social Media · Strategies · Video · Volunteers by at 08:07 No Comments on Launching Focus Marines Foundation Video Series…

The Chemistry PR & Multimedia team has been honored to work with the Focus Marines Foundation in producing four videos that will help brand their organization, tell their story and help veterans across this great country. As you can see from the below videos, the volunteers, staff and Board of Directors of the Focus Marines […]

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09 Apr 18

Chris Kuban to Emcee PRSA Spring Symposium “Handling Sexual Harassment in the Media”

Posted in Campaign · Events · Media · Non-Profit · Pitching Media · Social Media · Strategies · Testimonials · Tribute by at 11:04 No Comments on Chris Kuban to Emcee PRSA Spring Symposium “Handling Sexual Harassment in the Media”

As the 2018 St. Louis Public Relations Society of America’s Programming, Development and Networking Committee Chair, Chris Kuban has put together an amazing lineup of spectacular speakers on the issue of sexual harassment.   Chris is also the founder and managing consultant at Chemistry PR and Multimedia.   If a PR professional, you need to ask yourself […]

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02 Jun 17

Lessons from the Perfect Pitch Panel

Posted in Events · Focus Groups · Media · Personal Story · Pitching Media · Social Media · Strategies · Testimonials by at 10:06 No Comments on Lessons from the Perfect Pitch Panel

On May 17, PRSA St. Louis hosted a panel of media practitioners and experts on “The Perfect Pitch” – how to pitch a story to the news media. Emceed by Chris Kuban, founder of and managing consultant at Chemistry PR & Multimedia, the panel included Jennifer Feldman, content producer at CNN’s New York City bureau; […]

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08 Mar 17

Bree & Naomi are Creating Music!

Posted in Campaign · Media · Personal Story · Social Media · Video by at 03:03 No Comments on Bree & Naomi are Creating Music!

Let me just start by saying “I love what I do”.  That is, on most days I love what I do, especially today!  The reason is because today we are launching a “Patreon” campaign titled: Bree & Naomi are Creating Music! Patreon, for those who are unfamiliar, is an online organization that helps artists to self-fund their […]

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