AI IN PR

How AI Is Changing Public Relations: And What Ethical Agencies Do Differently

In the past few years, artificial intelligence (AI) has moved from a buzzword in agency corridors to an operational reality across public relations, communications strategy, creative ideation and media-relations workflows. For a high-growth agency like Chemistry PR & Multimedia, this presents both remarkable opportunity and significant responsibility. Drawing on the Public Relations Society of America’s […]

PR Team 02

How Do You Choose a PR Firm?

Let’s begin by stating the obvious:  Yes.  Chemistry PR and Multimedia would like your business.  Seeking out and serving clients is, after all, at the heart of what any business does.  But with that said, you may be looking for a different fit.  Figuring out that fit is vital. So, how do you Choose a […]

Welcome

Why CEOs Have a Shorter Shelf Life – and Why a Strong CEO Communications Strategy Is Critical

In today’s high-pressure business climate, a strong CEO communications strategy can mean the difference between stability and early exit. According to the Russell Reynolds Global CEO Turnover Index, 202 CEOs left their posts in 2024, the highest number since tracking began. The pattern continued into 2025, with 110 CEO departures in the first half of the year alone, underscoring how […]

Welcome

Are Influencers the New Villains of Capitalism?

If you’ve spent any time on TikTok lately, you know the pattern by heart. A creator posts a hot take, comment sections ignite, everyone loses their minds, and by day three we’re in the middle of a full-blown digital culture war. This time, the spark was a video from creator Britney K., bluntly titled “Influencers […]

DISCREET

When a Crisis Communication Agency’s Best Stories Are the Ones You Can’t Tell…

As a leading crisis communication agency, Chemistry PR & Multimedia knows that sometimes your best success stories are the ones you can’t share. A few months ago we received a call from a potential client.  The story this person was involved in was high profile.  Big news!  It was a story that was going to […]

When and when not to take a stand.

When (and When Not) to Take a Stand: A PR Agency’s Guide to Thoughtful Communication

In today’s hyperconnected world, brands and organizations are under constant pressure to “say something,” or whether to take a stand about social issues, political events, or cultural moments. But at Chemistry PR & Multimedia, we believe that what you say, and when you choose to say it, can define your credibility for years to come. Not every […]

Business Blogs, Holiday Season

How To Write Business Blogs That Produce Effective Engagement

Business blogs are a struggle. Let’s be honest, you want to provide useful information, but you don’t want to give away so much that the reader doesn’t need to become a client. At the same time, nobody wants to read a two page commercial for your business, so you have to give enough to keep […]

Welcome

Chemistry PR & Multimedia: 16 Years of Excellence and 5 Consecutive “Best PR Firm” Wins in St. Louis

In the world of communications, results and relationships matter. For nearly 17 years, Chemistry PR & Multimedia, a leading PR firm in St. Louis has helped clients share stories that move people. These are stories of boldness, strategy, and authenticity. This year, we’re proud to be recognized for the fifth consecutive time as one of […]

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Event Planning Tips for Community Events

Planning an event, whether it’s a community tailgate, a food truck festival, a local tournament, or a major trade show, can be both exhilarating and exhausting. The details pile up quickly, and it’s easy to get lost in logistics. But after years of managing events across the country, I can tell you the difference between […]

ethics

Why Ethics Matter When Choosing a PR Agency

At Chemistry PR & Multimedia, we believe great storytelling begins with trust. And trust can only be earned when integrity guides every decision, every recommendation, and every campaign we deliver. That’s why the Public Relations Society of America has designated September as Ethics Month. It’s more than just a reminder for our industry, it’s a […]