Blog
CEO reputation management is one of the most critical factors in protecting a company’s brand and bottom line. When the person at the top falters… whether through misconduct, poor judgment, or a public misstep… the fallout can be swift and brutal. Investors panic, employees lose confidence, customers second-guess their loyalty, and the media amplifies every flaw. […]
A logo is more than a mark. It’s a symbol of trust, nostalgia, and cultural belonging. In an era where attention spans are short, but social media outrage can last for weeks, the stakes of a rebrand couldn’t be higher. A strong redesign can signal progress and innovation; a bad one can alienate loyal customers, […]
We’ve all felt it: that feeling in the pit of your gut when you made some seemingly colossal mistake and it is suddenly out there for all in the world to see. It is, in a word, awful. Well, earlier this month I was spinning through Linkedin and found mention of a lower level social […]
A website for a business is a funny thing. You work incredibly hard to put it together. You struggle over every sentence…every thumbnail. Then, as your business grows, you keep adding. You want to show off each and every advancement. You want to share every piece of content. Or, it’s a site you developed and […]
Resilience, Reactions, and Rebuilding the Right Mixture in PR On a bright Monday afternoon, our team was deep in conversation, discussing summer plans and dreams for our agency. We were moving forward. And a goliath client that was, by all means, keeping us fed. But life always seems to have different plans, doesn’t it ? […]
Name any topic you can think of, and you’ll likely find a podcast devoted to it. Covering subjects from business to Barbie dolls to sports to politics to craft beer, podcasts have become a vital, even disruptive piece of the marketing puzzle, even playing a supportive/disruptive role in our elections. More and more of us […]
These past couple of months have been full of some big PR fiascoes and major wins. Our team at Chemistry has taken a dive deep into real-world examples, dissecting the strategies that soared and the blunders that backfired, providing insights for anyone navigating the complex landscape of reputation management in today’s hyper-connected world. From presidential […]
Gen Z, the generation raised on smartphones and social media, doesn’t just passively consume content; they actively reshape the landscape of public relations, communication and social media. Their unique values and digital fluency force brands to rethink their strategies and embrace a new era of engagement. You’ll find tips below for engaging new strategies to […]
Do you spend your professional life in Crisis Management? Most of us who land in the world of public relations either studied the Tylenol product-tampering case in college, or longer-term PR practitioners watched the story break in real time, now four plus decades ago. In case you missed that episode in American marketing history … […]
AI in public speaking may generate your words, but it can’t make you deliver them well. Maybe you think you have a knack for public speaking. Maybe you do, but most of us, no matter how skilled, could benefit from some frank finetuning. Topics with higher stakes or deeper emotions call for higher-level prep. You may have the […]