Blog

DISCREET

When a Crisis Communication Agency’s Best Stories Are the Ones You Can’t Tell…

As a leading crisis communication agency, Chemistry PR & Multimedia knows that sometimes your best success stories are the ones you can’t share. A few months ago we received a call from a potential client.  The story this person was involved in was high profile.  Big news!  It was a story that was going to […]

When and when not to take a stand.

When (and When Not) to Take a Stand: A PR Agency’s Guide to Thoughtful Communication

In today’s hyperconnected world, brands and organizations are under constant pressure to “say something,” or whether to take a stand about social issues, political events, or cultural moments. But at Chemistry PR & Multimedia, we believe that what you say, and when you choose to say it, can define your credibility for years to come. Not every […]

Business Blogs, Holiday Season

How To Write Business Blogs That Produce Effective Engagement

Business blogs are a struggle. Let’s be honest, you want to provide useful information, but you don’t want to give away so much that the reader doesn’t need to become a client. At the same time, nobody wants to read a two page commercial for your business, so you have to give enough to keep […]

Welcome

Chemistry PR & Multimedia: 16 Years of Excellence and 5 Consecutive “Best PR Firm” Wins in St. Louis

In the world of communications, results and relationships matter. For nearly 17 years, Chemistry PR & Multimedia, a leading PR firm in St. Louis has helped clients share stories that move people. These are stories of boldness, strategy, and authenticity. This year, we’re proud to be recognized for the fifth consecutive time as one of […]

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Event Planning Tips for Community Events

Planning an event, whether it’s a community tailgate, a food truck festival, a local tournament, or a major trade show, can be both exhilarating and exhausting. The details pile up quickly, and it’s easy to get lost in logistics. But after years of managing events across the country, I can tell you the difference between […]

ethics

Why Ethics Matter When Choosing a PR Agency

At Chemistry PR & Multimedia, we believe great storytelling begins with trust. And trust can only be earned when integrity guides every decision, every recommendation, and every campaign we deliver. That’s why the Public Relations Society of America has designated September as Ethics Month. It’s more than just a reminder for our industry, it’s a […]

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How A Client Built Their Messaging To Grow Their Brand in a Day

Setting the Stage Here at Chemistry, we recognize that an effective communications campaign doesn’t just form out of thin air. Finding the message that will resonate with the intended audience and create brand growth takes intentional effort. That’s why before we can build a campaign for a client, we need to find and focus on […]

Welcome

Memories of 9/11 And a Lifetime of Change in Communication

Author’s Note: This is a personal account written by our Director of Client Services and Content George Sells. George was a television reporter on September 11, 2001, these are his memories and perspectives of that day and his insights on the change in communications since.  Hearing 9/11 Unfold on the Radio For me, September 11, […]

Welcome

Say hello to Popoai Tanuvasa-Lole, Chemistry’s newest Brand & Content Guru!

A recent graduate of The American University of Paris with a master’s in Global Communication, Popoai Tanuvasa-Lole is a brand strategist with an eye for aesthetics. She has a commitment to inclusive storytelling and a talent for bringing ideas to life with intention and soul.  A Passion for Storytelling with Purpose Her passion for marketing […]

Empty Newsroom

PR’s Growing Power in a Shrinking Newsroom Era

In today’s media landscape, marked by a shrinking newsroom and plummeting public trust, PR firms are no longer optional. They are essential. Whether you’re communicating scientific breakthroughs, public health campaigns, or cultural narratives, your role as a PR professional has never been more critical. And with AI-enhanced tools in your arsenal, you’re more strategic, responsive, […]