Ten years ago, fueled by an uneasy job market and the infectious start of social media, I set out to create a PR and Multimedia firm with a unique business model. With a vision to provide creative and innovative communication solutions in the most compelling ways, Chemistry PR and Multimedia was born. And, this month, […]
PR professionals work to obtain publicity for their clients. They do this by developing and sending press releases to journalists with information that makes for a great story. If successfully pitched and the story is picked up, it is then featured in the media and two successes are claimed. The journalist fulfills a requirement for […]
Planning events for organizations of any size is stressful and it can be complicated. The bigger the event the more complicated it becomes – so many moving parts. For small businesses, event planning tasks are often delegated to administrative staff with some oversight. For larger businesses and corporations, specific employees or teams of employees are […]
In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish or offensive in some countries in Europe, as journalistic practices can vary significantly […]
Networking is an important part of developing business and professional relationships. How has networking changed over the years? Take a look at business networking yesterday and today.   Yesterday Does this sound familiar at all? “The way a person developed trust was by how they (and in business then it was mostly men) act. A […]
Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN) ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that […]
This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]
Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]
For many Americans, honoring and supporting veterans is important. When considering the cost of the freedoms we enjoy, most expressions of appreciation seem to fall short. Are you looking for ways to show your appreciation on Veterans Day 2018? Here are 10 ideas for individuals and families to show appreciation on this day and beyond. […]
Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]