Setting the Stage Here at Chemistry, we recognize that an effective communications campaign doesn’t just form out of thin air. Finding the message that will resonate with the intended audience and create brand growth takes intentional effort. That’s why before we can build a campaign for a client, we need to find and focus on […]
Author’s Note: This is a personal account written by our Director of Client Services and Content George Sells. George was a television reporter on September 11, 2001, these are his memories and perspectives of that day and his insights on the change in communications since. Hearing 9/11 Unfold on the Radio For me, September 11, […]
A recent graduate of The American University of Paris with a master’s in Global Communication, Popoai Tanuvasa-Lole is a brand strategist with an eye for aesthetics. She has a commitment to inclusive storytelling and a talent for bringing ideas to life with intention and soul. A Passion for Storytelling with Purpose Her passion for marketing […]
In today’s media landscape, marked by a shrinking newsroom and plummeting public trust, PR firms are no longer optional. They are essential. Whether you’re communicating scientific breakthroughs, public health campaigns, or cultural narratives, your role as a PR professional has never been more critical. And with AI-enhanced tools in your arsenal, you’re more strategic, responsive, […]
CEO reputation management is one of the most critical factors in protecting a company’s brand and bottom line. When the person at the top falters… whether through misconduct, poor judgment, or a public misstep… the fallout can be swift and brutal. Investors panic, employees lose confidence, customers second-guess their loyalty, and the media amplifies every flaw. […]
A logo is more than a mark. It’s a symbol of trust, nostalgia, and cultural belonging. In an era where attention spans are short, but social media outrage can last for weeks, the stakes of a rebrand couldn’t be higher. A strong redesign can signal progress and innovation; a bad one can alienate loyal customers, […]
We’ve all felt it: that feeling in the pit of your gut when you made some seemingly colossal mistake and it is suddenly out there for all in the world to see. It is, in a word, awful. Well, earlier this month I was spinning through Linkedin and found mention of a lower level social […]
A website for a business is a funny thing. You work incredibly hard to put it together. You struggle over every sentence…every thumbnail. Then, as your business grows, you keep adding. You want to show off each and every advancement. You want to share every piece of content. Or, it’s a site you developed and […]
Resilience, Reactions, and Rebuilding the Right Mixture in PR On a bright Monday afternoon, our team was deep in conversation, discussing summer plans and dreams for our agency. We were moving forward. And a goliath client that was, by all means, keeping us fed. But life always seems to have different plans, doesn’t it ? […]
Name any topic you can think of, and you’ll likely find a podcast devoted to it. Covering subjects from business to Barbie dolls to sports to politics to craft beer, podcasts have become a vital, even disruptive piece of the marketing puzzle, even playing a supportive/disruptive role in our elections. More and more of us […]