Blog

Build a Tribe

3 Solid Approaches to Successfully Build a Tribe

Building a tribe is one of the hottest buzz phrases in communications circles. Many of us learned in grade school that Native American tribes were formed as a way for a community or group of indigenous people within the borders of the United States to be recognized under the United States government.  Bu, these days, […]

Fenton Chamber Golf Tournament

Fenton Chamber Golf Tournament Marketing Video…

The Fenton Chamber of Commerce 27th Annual Golf Tournament at Tapawingo National Golf Club was a fun-filled day of community empowerment, great networking and celebrating the community of Fenton, Missouri.   With over 46 teams, this yearly event seems to keep growing!  We hope you’ll consider joining the chamber for next year’s event which is scheduled for August 21, 2017.  The […]

08.12.14 PeggingStory

Peg Your Story

If you’re a novice to Public Relations, like I was at one point, you might be confused by the title of this blog, “Peg Your Story.” Perhaps you have never  heard of the term “Pegging a Story.” I can honestly say that I never heard the term until mid-career as a publicist.  If you are […]

Livesreaming Header

Live Streaming Production Value…

This blog post on Live Streaming is an update to a blog posted last week by Chris Kuban at the Chemistry Multimedia site titled, “Avoid the 10 Critical Mistakes When Live Streaming…“ Professional Multi-Camera Live Streaming There is an important distinction between a RAW cell phone live stream and a professional multi-camera live stream.  As a […]

Live Streaming Mistakes

Avoid the 10 Critical Mistakes When Live Streaming

Live Streaming is one of the hottest new trends in Social Media right now. Facebook Live, Pinterest Video, YouTube…..every Social Media platform is figuring out cool and creative ways to make video streaming easy and accessible to users. Social Media gurus are talking about it, using it, and promoting it for business. Electronically connected trends […]

Mark Zuckerberg

Open Letter to Mark Zuckerberg…

Mark Elliot Zuckerberg Chairman, Chief Executive Officer, and co-founder Facebook 1 Hacker Way Menlo Park, CA 94025   Mark Zuckerberg, I am an American citizen who believes that everybody in this country has a constitutional right of free speech without government oppression. I also believe the concept of free speech throughout social media platforms, such […]

Learning Video

Getting Your Message Heard Through Video

We are always looking for better ways to convey our messages. Personally, we want to express our thoughts, ideas and sentiments. For business, effectively communicating the value of products and services through video production can bridge the gap between mediocrity and true success.  Technology has changed the way people interact with the world around them. […]

ReporersHeader

The Art of Messaging

While in graduate school studying Public Relations at Webster University in St. Louis, Missouri nearly 18 years ago, I took one class I believe, was the most important class I would ever take.  Today, I consistently say that I learned everything I needed to know in Public Relations in that one class. Everything else I […]

Change Habits

30 Days To Create Successful Habits

Journey to Life Changing Habits… Have you thought about what it takes to develop successful habits? Research says that in 21 days you can break a habit or successfully develop a new one. Years ago, as a way to improve my personal habits, I read Stephen Covey’s “7 Habits of Highly Effective People.”  After reading […]

Publicist Header

The Modern Publicist…

Thoughts to consider when hiring a Publicist… Not too many years ago a publicist was someone responsible for getting their client’s featured on television, in the newspaper or on the radio.   Today, we know the role of the modern public relations representative has drastically changed. If you are tasked with the publicity of a product, […]