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How I got 60 Minutes to Change Their Segment Headline… In early May of 2012, after months of setting up and managing multiple interviewees, producers and on-site location shoots with videographers, I pushed back with the producers to get 60 Minutes to change their online headline promoting the story for a upcoming 60 Minutes segment. In fact, […]
Do you ever notice the ticker in the lower right corner of a YouTube video that records the number of views of each video? I’m astounded sometimes to see videos with over 12 million views! That’s untapped potential, smart marketing, and something else…for videos to be watched, shared, and watched again, they need that intangible […]
Marci De Sart brings a unique and well established skill set to Chemistry Multimedia. Having worked on numerous environmental projects and initiatives, she has significantly magnified their impact through successful marketing, public relations and social media campaigns. A strategist by nature, she is known for managing the big picture while not losing sight of the […]
I consider myself a networking matchmaker. I love to meet new people and connect the dots! I think about the people I know who may have corresponding business needs, similar interests, needs for support, or goals. That’s networking in a nutshell. It’s interesting to observe the interaction between two people I introduce to each other […]
Chemistry Multimedia, through our 314Photos.com website and Promote St. Louis Campaign is proud to sponsor the Cameras for Kids Program: Eyes on St. Louis Representing my City Photography Contest through The Eboni Eyes Education Foundation. This program, created and facilitated by Eboni Eyes encourages student to see photography as an expression, art, and possible career choice. […]
Chemistry Multimedia is pleased that our firm is selected as the official Public Relations Firm of Record to represent the Little Patriots Embraced 501c3 children’s charity that focus on the children of military families! With a national outreach to military families, Little Patriots Embraced (LPE) is a St. Louis, Missouri based non-profit organization that educates and […]
Restaurants are able to secure growth through the right advertising and marketing plans. Unfortunately, some just don’t have the budget. Restaurant owners mostly focus on food and liquor costs, payroll, building upkeep and theft. Social media gives restaurants new opportunities to advertise and market with a low budget and high return on investment. Well- produced […]
Toxic office environments filled with gossip and low morale create bad days at work. The stress of deadlines, expectations from the leadership team, and a breakdown in interpersonal communications leaves little room for productivity or effective project management. When stress levels rise, our breathing pattern becomes erratic, we lose concentration, and stress hormones are released. […]
I am not a reporter. I am a Public Relations professional! However, the below tricks of the trade I’m going to unveil will allow you to more effectively control your organizations’ message when being interviewed by a television station. After conducting hundreds of interviews as both the subject of the interview, as well as the […]
What’s a new year without a resolution? It’s exciting to set goals and plan for improvement in your home and work life with a fresh perspective. You commit to advancing your career, improving your health, (boy, are the gyms packed in January) and maybe stopping a bad habit or starting a new one. Some of […]