Blog
Does your business have a crisis communications plan? A crisis situation can’t be expected, but can occur at anytime and anyplace — as much as organizations try to avoid them. No matter what size your business, everyone needs to be prepared to handle potentially negative situations and to effectively communicate with employees, customers, the general […]
Like any trade, photography and videography are skills learned over time through lots of practice, patience and unplanned screw-ups. Don’t be fooled! Only through extensive client experience and acquisition of expensive equipment comes the ability for someone to call himself or herself a professional photographer/videographer. In order to call yourself a “Professional,” I personally believe […]
100 Years of History Life is worth celebrating! When my grandmother turned 100 years old last week, we had several parties to express how happy we were that the matriarch of the Schuermann family reached the century milestone. And, just 2 days prior to her actual birthday, my sister had a little baby boy. Witnessing […]
I remember vividly shopping at Radio Shack with my parents in 1982 for our first computer. For Christmas that year, we got a Tandy 1000sx computer where DOS ruled the floppy disks and limited capacity was exactly that, limited. A joystick Atari 2600 was the game console of choice. And, as IBM prospered through the […]
One year ago today, I started my journey to Kandahar, Afghanistan. I couldn’t stop thinking about the reason why I was headed there… What happened on September 11th remains ingrained in our memories forever. Almost the entire civilized world knows exactly where they were when they heard about the attack on the Twin Towers in […]
In full disclosure, I am a little bias. I have worked with actor and humanitarian, Gary Sinise, since late 2010. The actor, Gary, played Lt. Dan in Forrest Gump which is being re-released this week by Paramount Pictures in IMAX Theaters across the country. It has been an honor and a privilege to work with […]
How Chris Kuban developed our Ethics… The values of a PR firm are usually based on the values and principles of its owner. The highest standards of ethics in the Public Relations field are those outlined in the Public Relations Society of America’s (PRSA) Code of Ethics. When a firm embraces the values of both […]
Chemistry Multimedia’s Blogging Strategies… Over this Labor Day weekend, I decided to relax, read and focus on learning and writing. After reading Born to Blog, Social Marketing Tips, Buy-ology and then diving into a few other books this weekend, I’m convinced I need to blog! I will not pull any punches! I will not make […]
10 Easy Solutions Here… It doesn’t make a difference if you’re a non-profit organization, a corporation or a political candidate. There is nothing worse than repeatedly reading social media posts that miss the mark of representing your organization appropriately. Simply put, a young, inexperienced social media coordinator hurts the credibility of your business in their […]
Whether it’s a special event planned for 50 or a benefit concert planned for 4,000, events that consistently focus on planning and execution in the following three areas tend to be highly successful: 1) Logistics 2) Marketing/PR/Promotion and 3) Fundraising or creating your Return On Investment (ROI). We’ve all been there! We hire a PR […]