Kickup

Kick Your PR Marketing Up a Notch During the Holidays

This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]

CEO Interview Mistake 2

CEO Interview Mistake #2

Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]

Veterans Day 2018

Veterans Day 2018 – Show Your Appreciation

For many Americans, honoring and supporting veterans is important. When considering the cost of the freedoms we enjoy, most expressions of appreciation seem to fall short. Are you looking for ways to show your appreciation on Veterans Day 2018? Here are 10 ideas for individuals and families to show appreciation on this day and beyond. […]

CEO Interview Mistake 1

CEO Media Interview Mistake #1

Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

5 Things to Consider During a Crisis Event

5 Things to Consider During a Crisis Event

The chance that a nation, an organization or a community will face a crisis event is practically guaranteed. Every crisis event is unique and so is the size and magnitude of each one. The crisis will affect people, their communities and very likely the companies they work for. Corporate crisis events can impact individual and […]

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Three Reasons to Celebrate National Disability Employment Awareness Month

The National Disability Employment Awareness Month observance has been celebrating inclusion for more than 70 years. October is set aside as the month to recognize and celebrate. More than an idea to simply observe an idea for a month, NDEAM is a celebration. The Americans with Disabilities Act is an integral part of the celebration […]

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Free Press – NOT The Enemy Of The People

Media and press have never been more villainized and attacked in the United States than they are right now. Throughout the history of the press, there have been seasons when the media has been respected, even held in high esteem. The free press has been dubbed the fourth estate, meaning the fourth group to balance […]

Lifelong Learning

Lifelong Learning: Not just an option, it’s a Must!

Being a lifelong learner is crucial to not only today’s business world and job market but to living a fulfilling life. The benefits of committing to a life of learning can span every area of life. Work and business, family and relationships, even health and well-being are positively affected by learning.  Learning looks different in […]

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Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Note from the Chemistry PR and Multimedia founder and managing consultant, Chris Kuban: There are a number of professionals in the PR industry I am honored to tip my hat to. Jim Bianchi is one of those professionals. He is respected in the communication field and in his community. I am honored to invite him […]

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Crisis Communication Plan. Don’t Do Business Without It!

Every organization is subject to crisis situations, regardless of size or industry. Bigger companies are often bigger targets, but when a crisis happens it will impact the organization regardless of size. When crisis strikes, the organization must know how to communicate with stakeholders, internal personnel, and the public. It’s important to know what information to […]