Media


The State of Public Relations by St. Louis Public Relations Firm

Chemistry PR and Multimedia, a St. Louis Public Relations Firm, attests that the Public Relations and communications industry is changing faster than ever. As an industry, we must understand our past to prepare for what’s coming. That change is now happening at lightning speed. Let’s dive in… For the last hundred years, since the rise […]

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Passion, Patriotism and People in Pursuit of “Doing Good”

Doing what you love and loving what you do is sometimes the best measure of success when “Doing Good” is your mantra. When your obsession as a publicist is championing non-profits, charities, and foundations with great causes, it’s easy to understand why I am motivated to become one of the best communications consultants in St. […]

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Social Media Free Speech or Defamation?

While anxiously waiting in a Jury Pool of 24 last month at the US District Courthouse in downtown St. Louis, I learned that I was going to take part in a social media free speech or defamation case between Steak ’n Shake vs. Melissa White, a former server and cook. The crux of the civil […]

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Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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8 Tips for Video Conferencing Success

Even as shelter-in-place and stay-at-home orders begin to ease across the country, many companies are extending their remote, work from home (WFH) policies through and beyond the summer—some indefinitely.  While we may be accustomed to video conferencing, we understand a lot of business owners and non-profit organizations may not be. Whether you are the host, […]

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The PR Landscape for 2020

In the last decade, PR was among the most dramatically evolving industries. Communication platforms are changing the way corporations, nonprofits, and small businesses dialog with their audiences. Branding is more visual and interactive and runs deep into the heart and culture of most organizational models. While some public relations trends will continue as the previous year, there […]

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How PR Can Help Build Trust For The Media

Trust for the media is at an all-time low. Businesses and nonprofits are eager to get their messages heard and media outlets are among the best avenues to get that done. So how can the PR professional break through the wall of mistrust in the media and get the story out in a believable and […]

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We Made the BEST PR Firms in St. Louis List!

Chemistry PR and Multimedia is  proud to be named among the Best PR Firms in St Louis again! The Small Business Monthly sends out notifications to hundreds of business owners in the Greater St Louis Area asking them to nominate their colleagues and connections for “The Best of” lists in a number of categories. I am […]

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