Pitching Media

13 Nov 18

CEO Interview Mistake #2

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:11 No Comments on CEO Interview Mistake #2

Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]

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30 Oct 18

CEO Media Interview Mistake #1

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:10 No Comments on CEO Media Interview Mistake #1

Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

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21 Aug 18

Reasons to Consider Local Media for Branding

Posted in Advertising · Branding Strategies · Media · Pitching Media · Strategies by at 12:08 No Comments on Reasons to Consider Local Media for Branding

Businesses of all sizes and shapes can benefit from local media for boosting branding efforts and creating a lasting impact in the towns where business owners and managers live and work. New businesses gain local brand recognition they need while existing businesses benefit from local media attention as they strive to stay top of mind […]

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09 Apr 18

Chris Kuban to Emcee PRSA Spring Symposium “Handling Sexual Harassment in the Media”

Posted in Campaign · Events · Media · Non-Profit · Pitching Media · Social Media · Strategies · Testimonials · Tribute by at 11:04 No Comments on Chris Kuban to Emcee PRSA Spring Symposium “Handling Sexual Harassment in the Media”

As the 2018 St. Louis Public Relations Society of America’s Programming, Development and Networking Committee Chair, Chris Kuban has put together an amazing lineup of spectacular speakers on the issue of sexual harassment.   Chris is also the founder and managing consultant at Chemistry PR and Multimedia.   If a PR professional, you need to ask yourself […]

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03 Apr 18

Ideas for getting your small business noticed

Posted in Advertising · Branding Strategies · Non-Profit · Personal Story · Pitching Media by at 09:04 No Comments on Ideas for getting your small business noticed

It’s Small Business Week 2018!  There are millions of small businesses in America today, and that is good reason to celebrate with a whole week dedicated to them. Why do I feel so strongly about small business?  Because I am one of them.  In my specific industry one of the most common problems I hear […]

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24 Jan 18

Nail the Interview!

Posted in Branding Strategies · Media · Pitching Media by at 10:01 No Comments on Nail the Interview!

You are a business owner. You have hired the ideal PR agent. The pitch has been made … and you land an interview!  SCORE!  Now, what do you do?  Media is the best avenue for exposing your offerings and your expertise to your target audience.  An interview for a feature story is one of the most coveted opportunities […]

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24 Aug 17

Fabick Cat Celebrates Centennial Anniversary

Posted in Awards · Branding Strategies · Events · Media · Non-Profit · Pitching Media · Strategies · Video by at 10:08 No Comments on Fabick Cat Celebrates Centennial Anniversary

The team at Chemistry PR and Multimedia was not only honored to represent Fenton, Missouri based Fabick Cat when the Vice President came to their facilities in February, but also in representing Fabick Cat as they celebrated their Centennial Anniversary.  Fabick Cat is the exclusive dealer of Caterpillar equipment, power systems, parts & service, and rental equipment […]

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02 Jun 17

Lessons from the Perfect Pitch Panel

Posted in Events · Focus Groups · Media · Personal Story · Pitching Media · Social Media · Strategies · Testimonials by at 10:06 No Comments on Lessons from the Perfect Pitch Panel

On May 17, PRSA St. Louis hosted a panel of media practitioners and experts on “The Perfect Pitch” – how to pitch a story to the news media. Emceed by Chris Kuban, founder of and managing consultant at Chemistry PR & Multimedia, the panel included Jennifer Feldman, content producer at CNN’s New York City bureau; […]

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28 Dec 16

Pitching Small Business for Great PR…

Posted in Pitching Media · Strategies by at 10:12 No Comments on Pitching Small Business for Great PR…

Are you a small business owner wondering how to get media coverage?  I’d like to ask one simple question, “When was the last time you actually took the time to pitch the media? Today, business success depends on getting your brand noticed.  We are not talking about just social media… but television, business news outlets, […]

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