Blog
Generative AI search changes how your PR content gets found, not whether it matters. Tools like ChatGPT, Perplexity, and Google’s AI Overviews don’t hand people a list of ten blue links. They read across many sources, synthesize an answer, and cite a handful of them. That means your press release and earned media now compete […]
The best way to choose a PR agency in St. Louis is to ask fewer questions about awards and more questions about how the work actually gets done: who stays on your account, how deep their crisis experience really goes, whether they can produce video in-house, and how well they know the local reporters you […]
A message map identifies the one thing you want your audience to remember, then builds the key messages, proof points and stories that support it. It becomes the foundation for everything you say, verbally, from PR and advertising to video, social media, sales and crisis communications. But a message map only works when it lives […]
Business leaders, are you having open conversations with your team? Is your communication up and down the chain authentic? I saw something recently that served as a reminder of how important it is, no matter your organization’s size, to have honest dialogue from the top to the bottom and back again. You certainly don’t want […]
When your video team and your PR team work for different vendors, your message fractures and your earned coverage drops. Video gets built as a standalone deliverable instead of a strategic asset, so the story your camera tells and the story your PR team pitches stop matching. Reporters notice. Audiences notice. And the return on […]
The single most useful thing a St. Louis company can do about a crisis is build a plan before one happens. The plan is not just paperwork. It is a set of decisions made in advance (who speaks, what we say first, how fast we can produce a response) so you are not making them […]
In an atmosphere dominated by what is “hot” in social media or elsewhere online, it’s easy to believe that one viral post is all it takes to transform a business. While viral content can generate a surge of attention, it rarely creates lasting relationships with customers on its own. Sustainable growth comes from consistently showing […]
Disruption. It’s one of the most popular words in business, and even society right now. It is interesting that this word, which at one time was far more regularly used in a negative context, has now become the ultimate complement for a business or even an industry. In many cases we are “disrupting” with a […]
“AI Business Operating System” is not a phrase I expected to be using a few weeks ago when referencing what will revolutionize my operations at my Public Relations Agency. I’m a PR guy. I own a communications, marketing, advertising and video production firm in St. Louis. I’ve spent my career helping companies clarify their message, […]
It seems that how news is gathered and disseminated, as well as the platforms being used are barely recognizable compared to just twenty years ago. Same goes for the people gathering it. If you flip on your favorite local news station, open a newspaper, or go to one of their websites or social platforms you […]